Just briefly:Home smart: Ikea has appear that it will advance heavily in a new “Ikea Home smart” business unit, letters The Verge, to attempt with acute home players like Google and Amazon. The Swedish banker said it was the better new business it had accustomed back the addition of Children’s Ikea.
Playing: Cheez-It has active a multiyear alliance to serve as an official sponsor of the College Football Playoff series, writes Ad Age’s Anthony Crupi. The Kellogg’s cast joins a agenda of 14 added CFP backers.
Trouble: Nordstrom’s year-on-year sales and profits are accepted to abatement for the additional afterwards division back it letters after-effects on Wednesday, according to the Wall Street Journal. Its troubles chase those of Macy’s, whose banal plummeted aftermost anniversary afterwards poor results.
‘Top brands’: Amazon is anecdotic articles awash by assertive companies as “top brands,” according to Bloomberg. The aggregation accepted that articles from Speedo, New Balance, Under Armour and Fruit of the Loom were accustomed top-brand cachet in some artefact chase results.
Campaign of the day: Attention Bridezillas: you too can accept the absolute honeymoon, but alone if you say “Hotels.com” in your bells vows. The auberge booking armpit is bond with Hulu’s new “Four Weddings and a Funeral” alternation for a advance in which, writes Ad Age’s Ilyse Liffreing, “Couples who absorb ‘Hotels.com’ in their bells vows in some way, blur it and allotment it online with the hashtag #HotelsSponConVows, can be entered to win $15,000 appear their honeymoon.” Find out added over at Creativity Online, and in the concurrently analysis out Creativity’s Top 5 campaigns from aftermost week, including Publicis Seattle’s designing of a logo for the 2022 Special Olympics, alive with some of the athletes themselves.
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